Building Corporate Relationships Through Flowers
Over the years we’ve discovered that effective corporate gifting isn’t about perfect designs, but about grasping the delicate craft of professional relationships and the timing that makes the biggest impact.
How We Addressed the Corporate Gifting Challenge
In 2016, we kept hearing the same frustration from business clients: "Beautiful blooms, but they arrived after the meeting ended." That's when we realized we weren't just arranging flowers—we were shaping moments that could influence professional relationships.
The Timing Breakthrough We Discovered
Our breakthrough emerged when a worried client faced an investor meeting moved up by three hours in 2025. Their crucial meeting needed deliveries aligned. Instead of calling it impossible, our team developed what we now call "flex-timing"—arrangements designed to look perfect whether they arrive at 9 AM or 2 PM.
"Today we craft arrangements with several 'peak moments' across the day, so the blooms never appear to be waiting."
Our Approach to Solving Problems
We crafted this method after seeing many well-meaning gestures lead to awkward moments rather than meaningful connections.
The Context-Finding Phase
We learned this the hard way when a client's congratulatory arrangement landed during a tough restructuring announcement. Now we ask questions that florists typically overlook: What’s happening in your business at the moment? What’s the mood you’re dealing with?
Recent example: A client aimed to celebrate a partnership, but noted their partner company was coping with a family tragedy. We moved from festive celebration to considerate support—still recognizing the partnership, but with a very different emotional tone.
The Practical Reality Check
Flawless arrangements that are hard to maintain can become awkward in a few days. We learned to tailor designs for real office settings—air conditioning, varying lighting, busy receptionists who might forget to replenish water.
Our "office-ready" picks include blooms that dry gracefully instead of wilting, and displays that look deliberate even if they aren’t perfectly cared for after a hectic week.
The Post-Delivery Innovation
We realized the true impact unfolds after delivery. A client noted that visitors inquired about their flowers weeks later, still looking fresh. That's when we understood we weren’t just handing out gifts—we were sparking ongoing conversations.
Now we add discreet care cards that help keep arrangements looking professional longer, along with seasonal refresh options for clients who want to preserve that polished look year-round.
The People Behind the Process
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Chen
Lead Design Curator
A former hospitality manager who consistently noticed how flowers affected guest experiences in luxury hotels. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Sora Patel
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Sora specializes in timing, cultural considerations, and the subtle art of business relationship building through meaningful gifts.
